
Thank You Alumni!
CX and Human-Centered Design
My sincere thanks to the thousands of students who have allowed me to share the value of customer experience and human-centered design thinking at universities throughout the United States.
About JC

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JC Quintana writes for two audiences and one purpose: helping people build relationships that last — through business books on the psychology of trust and value, and children's stories that heal, teach, and connect generations.
HIS BUSINESS SERIES:
JC Quintana writes about the conversations that make business relationships work. His books focus on aligning expectations across people, processes, and technology so that companies and individuals can grow together and create lasting, mutual value. The frameworks he introduces are taught in Customer Experience, Employee Engagement, and Human-Centered Design Thinking certificate and executive education programs at 32 universities across the United States. JC teaches audiences worldwide that meaningful dialogue is the foundation of strong relationships, and that technology, when it stays focused on people, can accelerate both revenue and productivity for everyone involved. His Speaking Frankly Strategy & Technology Series includes books on the psychology of building relationships, customer relationship management strategy, and conversation intelligence (CI) AI. His latest, The Customer Train, is a beautifully told allegory about customer experience, progress, and purpose.
HIS YOUNG READERS SERIES:
Alongside his career writing for professional and personal growth, JC has poured his energy into a different kind of legacy: children's books that help parents teach positivity, generosity, gratitude, and kindness. His Heartfelt Tales for Young Minds and Parents series is written for young readers and the parents who read with them, with stories that encourage kids to live with intention, embrace every moment, and build meaningful relationships — including books on positivity and encouragement, dealing with discrimination, and making the best of every day. JC's goal is to write stories that entertain, spark conversation, and give families a reason to connect and grow together.
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