A practical framework for managing expectations in business relationships by focusing on the specific conversations that determine clarity, trust, and outcomes. It identifies seven areas where expectations are continuously evaluated—value, individuality & culture, engagement, accountability, knowledge, transparency, and experience—and provides a shared language for addressing them intentionally. Companies benefit because it replaces assumptions with dialogue, reduces friction and rework, improves accountability, and helps leaders and teams proactively address misalignment before it becomes conflict, disengagement, or lost value.