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From JC I've spent years navigating the corporate world, but it wasn't until I had a profound realization that everything clicked into place: our relationships—whether with customers, employees, business partners, or the communities we serve—either thrive or falter based on our expectations. ​ This insight set me on a journey to explore the power of managing expectations and the conversations that bring clarity and focus to our relationships. I've delved into the strategies, practices, and technologies that help us understand, negotiate, and meet expectations, and I'm excited to share what I've learned. Now, I write and speak extensively on these topics. ​ But there's another side to my story. As a storyteller at heart, I've had the joy of co-creating stories with my children over the years. These tales are woven with themes of positivity, encouragement, self-reflection, and kindness—values that I believe can inspire us all. ​ I hope that reading my books will bring you as much joy and insight as writing them has brought me. I'm thrilled to share my stories with you and look forward to connecting!

JC Quintana is a transformation strategist, senior executive, and author with a career that spans leadership roles in Fortune 500 companies, global consulting firms, and innovative startups. With a deep commitment to human-centered design and organizational psychology, JC has been building and supporting businesess for over 25 years with a focus on aligning stakeholder expectations with meaningful outcomes. His journey began in the United States Air Force, where he developed the discipline, resilience, and execution mindset that continues to define his leadership style. After his highly decorated military service, he transitioned into the private sector, taking on leadership roles across Latin America, the U.S., and global markets. Over the past two decades, JC has held executive roles including: Regional VP of Latin America at Sage SalesLogix Brand President at Newton Excellence Organization VP of Training at ADP Managing Principal Consultant at Avanade Global Head of CRM at Tectura Global Head of Legal Innovation at Client Profiles Global Head of CX Innovation at Hewlett-Packard, where he launched the HP Customer Experience Insight Center Managing Director of Insights & Analytics at CRG Managing Partner at DXC Technology, leading design thinking for Fortune 500 boards Head of Human-Centered Design & Value Management at congruentX and founder of DialoguePrime Consulting He’s the author of Speaking Frankly About Customer Relationship Management, Speaking Frankly About Business Relationships, and Speaking Frankly About Conversation Intelligence. Whether building global innovation centers, integrating AI into CRM, or helping leaders rethink stakeholder engagement—JC's work always comes back to one thing: building meaningful, sustainable relationships in business.